Energy Brand Strategy Agency Partnership

Roundtable: What Does the IRA Mean for Energy Marketing Communications?

By Erin Augustine

The Inflation Reduction Act is undoubtedly the biggest piece of climate legislation in U.S. history and will dramatically shape the energy transition and energy market for decades. But the IRA won’t make headlines forever, so how do you make the most of this moment? As you evaluate the impact of the IRA on your energy communications strategy and plan for what’s next, there’s a lot to consider.

To answer this question and more, I sat down with INK’s energy marketing and communication experts for a roundtable discussion on what the IRA means for communicators.