The popularity of social media continues to skyrocket as newer platforms spring up and find their footing among the giants. But many B2B marketers still see social media as a weak point in their strategy. Aren’t most social channels too consumer focused to be valuable to a B2B brand? Not at all, though that sense of skepticism is understandable. Social media isn’t one-size-fits-all: each platform attracts different audiences, suits different purposes, and has different features available.
You’re probably more comfortable with the social media platforms you use on a regular basis – that’s how we pick up on the nuances of each. But it’s important to understand all of the platforms, so you can make informed decisions about your digital marketing mix.
In this white paper, we’ll explore the nine primary social media platforms in the U.S. – LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, TikTok, and Snapchat – through a B2B lens, including best practices and key considerations for your social media strategy.