2024 Comms Outlook: AI + Social Media’s Impact

AI and evolving social media are set to redefine B2B tech and energy communications in 2024. Dive into INK's latest insights for staying ahead in the evolving digital landscape. Read More

Roundtable: How Should Executive Social Support Your Thought Leadership Strategy?

Business leaders are a huge asset in building brand trust. But how does that translate to social? Our content experts discuss how executive social can strengthen your thought leadership. Read More

B2B Social Media Channel Rankings

We ranked 10 social media platforms, from best to worst, in their value to B2B companies. Download the ranking to learn which ones are right for your marketing strategy. Read More

Reels to Reddit: Which Social Media Platforms Are Right for Your B2B Brand?

In this white paper, we explore nine social media platforms – LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, TikTok, and Snapchat – through a B2B lens, so you know which to include in your social media strategy. Read More

Why Marketing Communications Matters in a Downturn

A downturn is not the time to go dark or cut back on communicating with your audiences. In fact, it could be when maintaining these connections matters most. Find out how to adjust your communications strategy to align with new priorities and the current business environment. Read More