Digital + Social Media | Articles and Insights | Page 2 of 5

Gen Z: From Social Media App to Job App

Gen Z is a growing labor force and social media is one of the first touchpoints the talent audience has with your brand. Learn to convert clicks from a “like” to an “apply now.” Read More

Should B2B Brands Quit Facebook?

Should you be concerned about including Facebook in your digital marketing strategy given the platform's mounting scandals? Find out how we're advising our clients. Read More

The Audio Boom: How B2B Marketers Should Plug In

As consumer preferences and listening behaviors shift, it's opening the door for B2B marketers to bring audio into the mix. Learn about the benefits of audio and how to use it both internally and externally. Read More

Using Twitter as a Media Relations Resource

Twitter can help you stay engaged, informed, and agile in your media relations strategy. Learn how you can adapt to an ever-changing landscape with these five tips. Read More

Don’t Put Digital in a Corner. Integrate and Amplify.

The B2B sales model is going digital, calling for marketers to fully embrace and integrate digital channels into their communications programs. Explore four reasons why digital marketing is critical to your success. Read More

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