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The BTB: July Insurtech Media Trends Analysis

By Caitlin New

Welcome to the Insurtech BTB — your view into what’s driving the conversation in the insurtech industry. This proprietary look at traditional and social media landscapes comprises data from a treasure trove of tools and expert analysis from INK’s insurance team. We pull from mainstream media, trade media, and social media from the previous month to determine who is talking, what they’re talking about, and why. 

Our last Insurtech BTB highlighted the damaging storms that tore through the South and Midwest, giving Insurtech companies the opportunity to amplify a known truth: the insurance industry must evolve as drastically as our weather patterns — and tech is the answer. Speaking of known truths, NOAA’s prediction that this year’s hurricane activity would be above average has already proven correct. June 2024’s combination of natural disasters and ransomware incidents presented an opportunity for Insurtechs to be a forward-looking voice amid ominous headlines.

Download our new report for a deep dive into June’s insurtech industry conversations.

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Being There Before

In-depth monitoring, analysis, and going beneath the surface of what’s trending is critical to bringing value to our clients. The BTB is just one of the tools we use to Be There Before™ for our clients. Learn more about the INK difference in our client partnerships.