Brand Strategy Public Relations

Analyst Firm Cheat Sheet

By INK Team


You wouldn’t pitch the same story to TechCrunch as you would to EE Times, right? Choosing which analysts to engage with is no different.

Understanding the types of firms — and the content each creates — will not only help you engage with analysts more effectively, but it will also shed light on which ones are best suited to help reach your company’s goals. We’ve broken down which firms you need to know and the two types of analyst content to have on your radar when working with them.

Use this cheat sheet to align your marketing objective with the most relevant firms before reaching out to any analysts. For a deeper dive into top analyst firms, see our analyst article on Who You Need to Know.