B2B Tech Public Relations

Pitching Guide: Fintech Media

By Valerie Martinez

The COVID-19 news cycle is intense and ever-evolving. And on top of that, journalists have been hit hard with layoffs, furloughs, and salary cuts. In this landscape, building strong relationships with media and keeping a constant pulse on their circumstances and coverage is essential.

The Fintech Pitching Guide includes:

  • Coverage Insights – How the media is covering fintech in relation to COVID-19
  • Media Target List – Insights on key fintech reporters, including how and if you should pitch them
  • COVID-19 Share of Coverage – The percentage of fintech coverage focused on COVID-19

Update: This pitching guide was updated throughout the first three months of the pandemic. The final edition was published 06/05/20. Click to read more about the five biggest media relations lessons we took away from this time period.

For more, explore our full series of tech media pitching guides.