PR’s Guide to Media in 2021

What did 2020 teach us about the media – and how does that impact 2021? In this e-book, we share what a changed media landscape means for your PR strategy. Read More

Reels to Reddit: Which Social Media Platforms Are Right for Your B2B Brand?

In this white paper, we explore nine social media platforms – LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, TikTok, and Snapchat – through a B2B lens, so you know which to include in your social media strategy. Read More

The State of Journalism
in 2020

News cycles, business models, and reporter preferences have shifted – particularly so, as we navigate COVID-19. Learn how these changes impact your PR program and media relations strategy. Read More

What CEOs are Reading and How to Make Sure It’s Your Marketing Content

When it comes to vying for attention from CEOs, the competition is fierce. So, how can you get in front of this elusive audience? The secret lies within your content. Read More

Human-Centered Marketing: 4 Ways to Change your Approach (and Your Results)

Human-centered marketing updates your current tactics, enhances your customer connection, and spurs collaboration. Learn where to start (with empathy). Read More