Help Your Agency Help You: 6 Tips to Get More Out of Your Media Relations

A solid media relations program shouldn’t rely on press releases and media tours alone. Here are six strategies you and your agency can use to achieve better media results. Read More

Why B2B Companies Shouldn’t Neglect Their Organic Social Media Strategy

Businesses need a balance of Paid vs Organic Social Media. Learn how a strong B2B social media strategy can build brand awareness and drive engagement. Read More

Human-Centered Marketing: 4 Ways to Change your Approach (and Your Results)

Human-centered marketing updates your current tactics, enhances your customer connection, and spurs collaboration. Learn where to start (with empathy). Read More

5 Tips for Respectable Newsjacking

In marketing communications, two main factors can make or break your plans for media coverage and visibility: speed and the quality of the news story you bring to the table. Read More

How to Launch an Influencer Program

When you hear the term “influencer,” does your mind conjure up images of a glowy millennial who subsists on avocado toast, golden milk lattes, and acai bowls? You’re not alone. Read More