6 Energy Content Marketing Tips to Power Your Comms
High-quality owned content can serve as a competitive differentiator and a powerful aligning force for companies communicating an energy transition story. See how. Read More
Gen Z: From Social Media App to Job App
Gen Z is a growing labor force and social media is one of the first touchpoints the talent audience has with your brand. Learn to convert clicks from a “like” to an “apply now.” Read More
How to Pitch Media for COP26
What can your brand contribute to the climate change discussions at COP26? Reach media by thinking local, acting fast, and embracing an authentic story. Read More
How to Earn Coverage with Data-Driven PR
Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling. Read More
Measure Better: Share of Voice’s Impact on Your Comms Strategy
At INK, we believe analyzing share of voice and running a successful communications program go hand in hand. You can’t create a strategic program if you haven’t first done the analysis. Read More
