Page
Privacy Notice/Terms Of Use
...TX 78704. Definitions Ink Communications (“us”, “we”, or “our”) operates the website www.ink-co.com (the “Site”). Personal Data Personal Data means data about a living individual who can be identified from...
article
Why Marketing Communications Matters in a Downturn
...feel comfortable and informed. Prioritize your internal communications strategies to help retain talent, strengthen alignment on brand values, and generate a greater sense of belonging and community in your workplace....
Case Study
A Brand Built on Insights
...company for a successful acquisition in 2016, making CSID now part of Experian Partner Solutions. https://vimeo.com/230478860 650 Customer Study Downloads 0K 31 Impressions in One Tweet 3 Firewall Chat Seasons...
Case Study
Elevating the Story to the C-Suite
...like ASCM’s purpose. We developed a media strategy and storylines to compel top-tier journalists to listen to the organization’s news and perspective. https://twitter.com/Forbes/status/1090353894771879936 Reaching the C-Suite INK set out to...
article
What’s the Energy Story?
...the buyer make-up is complex. From the CEOs of the world’s largest companies to first-time homeowners, and everyone — and every company — in between, energy companies need to tell their...
Case Study
Taking CES by Storm
INK began working with SiFive, a semiconductor company, during a time of tremendous growth. With increasing demand and competition, SiFive relied on INK to set the right tone with media,...
Case Study
Building Credibility Through Research
27 Conversions 4821 Microsite Page Views 6192 Ad Clicks Open Lending provides financial institutions with automated lending services that make loans more accessible to underserved communities. Originally founded in Austin...
Case Study
A Legacy-Building Product Launch
...a far cry from its original one-to-one device connections. Along the way, INK’s challenge shifted from growing awareness around an unfamiliar technology to convincing commercial audiences that Bluetooth was capable...
article
2024 Comms Outlook: AI + Social Media’s Impact
...become more than Google’s incorporation of AI-generated answers at the top of search results. This new feature, Search Generative Experience (SGE), reduces brands’ opportunity to answer their audience’s common questions and drive...
Case Study
Owning the Clean Electrification Story
...the business units and differentiated the company from its competitors. This process unearthed the opportunity for Enel North America to take ownership of the clean electrification narrative and use it...
article
The State of Journalism
...partnership.) Part of what might be standing in the way of communications professionals creating partnerships with journalists is that many still stick to outdated communication methods – i.e. mass sending...
Download
Thought Leadership Dos and Don’ts
Between AI-powered search engines favoring thought leadership and growing distrust in brands’ intentions and messaging, the value of thought leadership is continuing to grow. Download our list of dos and...
Download
PR + Marketing KPI Cheat Sheet
...results over time. Download our KPI cheat sheet to begin assembling your measurement plan. With this tool, you will discover the measurements for each marketing communications tactic at every funnel...
article
The BTB: May Insurtech Media Trends Analysis
...can message their value — and make sure the right people hear them. For a complete look at April insurtech conversations, download the PDF above. Terms We’re Watching by Topic...
article
The BTB: July Energy Media Trends Analysis
Welcome to the Energy BTB – your view into what’s driving the conversation in the energy industry. This proprietary look at traditional and social media landscapes comprises data from a...
article
The BTB: July Insurtech Media Trends Analysis
...be above average has already proven correct. June 2024’s combination of natural disasters and ransomware incidents presented an opportunity for Insurtechs to be a forward-looking voice amid ominous headlines. Download...
article
The BTB: August Insurtech Media Trends Analysis
Welcome to the Insurtech BTB — your view into what’s driving the conversation in the insurtech industry. This proprietary look at traditional and social media landscapes comprises data from a...
article
The BTB: August Energy Media Trends Analysis
Welcome to the Energy BTB – your view into what’s driving the conversation in the energy industry. This proprietary look at traditional and social media landscapes comprises data from a...
article
The BTB: September Energy Media Trends Analysis
Welcome to the Energy BTB – your view into what’s driving the conversation in the energy industry. This proprietary look at traditional and social media landscapes comprises data from a...