Research +
Discovery

Make stronger decisions with data.


With research, we uncover storytelling opportunities and preempt communication challenges. We seek to discover your company’s competitive position and what your key audiences think, need, and want. Then we turn it into action.

No one data point has all the answers. We turn to a variety of data sources to inform campaigns, strengthen storylines, and test our intuitions. By conducting research and discovery in cooperation with your comms team, we develop – and then seamlessly apply – a deeper understanding of your audiences, market opportunities, and brand to improve the effectiveness of your communications program.


INK created personas using data we had underestimated. The insights allowed us to create personal experiences and establish connections with customers we were inadvertently missing.

Ashley Steele

Marketing Director, Whole Foods Market 365


Audience

We use audience research as a tool of efficiency. When we stop trying to say everything to anyone, we can start communicating surgically to your stakeholders who matter most. Deep audience understanding also ensures that we’re delivering the right information in the right time and place.

  • Audience profiles and customer personas
  • Buyer journeys
  • Intercepts
  • Battlecards and audience-driven sales collateral
  • Customer and potential customer surveys
  • Thematic consumer surveys
  • User interviews
  • Focus groups


Market

We use market research to find trends, fill the gaps, and maximize opportunities. Whether delving into your industry, competitors, or media landscape, this research identifies opportunities for you to lead conversations and respond to questions others aren’t even thinking about.

  • State of the Industry reports
  • Media audits
  • Competitive landscape analysis
  • Digital media audits
  • Content audits

Brand

We use brand research to help our clients see where they rank, and then level up. Through testing, surveys, and benchmarks, we find out which messages and channels are most effective for your brand, and how you can build on your success year over year.

  • Message testing
  • Awareness surveys
  • Perception surveys
  • Benchmark development

How We Do It

  • Strategic planning
  • Market research
  • Competitor analysis
  • Persona development
  • Buyer journey mapping
  • Benchmarking and goal setting
  • Media strategy
  • Content strategy
  • Digital strategy
  • Social media strategy
  • SEO strategy
  • Visual strategy
  • Content audit
  • Competitive landscape audit
  • Market audit