Editorial Calendar Template

Clearly map out your plan for upcoming owned content – including publishing schedule, author logistics, audience targeting, promotion strategy, and more – using this fillable spreadsheet. Read More

Analyst Firm Cheat Sheet

Keep this cheat sheet on hand to align your analyst relations objectives with the focus areas and content of the six top tech analyst firms. Read More

B2B Persona Template & Question Guide

Run through these questions and fillable template to build your customer personas. Read More

B2B Social Media Channel Rankings

We ranked 10 social media platforms, from best to worst, in their value to B2B companies. Download the ranking to learn which ones are right for your marketing strategy. Read More

How To Write S.M.A.R.T.E.R. Objectives

Use this step-by-step guide to develop measurable objectives that will help you reach your goals. Read More