Insights for Tech + Energy Marketers

Article

Thought Leadership StrategyPublic Relations

What Marketers Need to Know About Independent Journalism

Pandemic layoffs forced many reporters to start their own ventures, giving rise to a new era of indie journalism. Here's what you should know about this growing trend.

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Article

Measurement + AnalysisPublic Relations

Setting Goals in Flux Times

Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.

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White paper

Digital + Social MediaContent Marketing

Reels to Reddit: Which Social Media Platforms Are Right for Your B2B Brand?

In this white paper, we explore nine social media platforms – LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, TikTok, and Snapchat – through a B2B lens, so you know which to include in your social media strategy.

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Article

Thought Leadership StrategyPublic RelationsContent Marketing

It’s Prime Time to Embrace Sponsored Content

Sponsored content has undergone a complete makeover in recent years. Learn why pay-to-play is well worth your while, plus a few opportunities we recommend for tech companies.

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Article

Thought Leadership StrategyPublic Relations

Getting the Most Value Out of Virtual Events

Maximizing your communications impact with virtual events requires a shift in typical event strategy. Learn more about the changes you should make to your approach.

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