Top COP27 Media Themes + How To Use Them

Find out what topics are trending most heading into COP27 and how they compare to last year's event. Read More

How a Research Report Can Fuel Your Entire B2B Marketing Program

Integrating original research into your B2B content marketing can support PR, thought leadership, SEO and demand generation. Learn how to create a successful research report. Read More

Turning Energy Communicators’ Pain Points into Progress

The energy transition is accelerating, and energy communicators are juggling it all. So, how do we turn pain points into progress? Here are three actionable steps to take. Read More

Why Marketing Communications Matters in a Downturn

A downturn is not the time to go dark or cut back on communicating with your audiences. In fact, it could be when maintaining these connections matters most. Find out how to adjust your communications strategy to align with new priorities and the current business environment. Read More

How to Communicate in an Evolving Energy Transition

Communicating your role in the energy transition is a massive challenge, especially for energy companies. Read our interview with our VP of Energy about how INK can help. Read More