4 Employer Branding Insights from HR, Marketing, and the C-Suite
Advice for marketers, HR professionals, and business leaders looking to lead their companies into a more formal approach to an employer branding program. Read More
Goodbye Client Service, Hello Client Relationships
The term client “service” is an antiquated one. Here's why (and how) INK goes beyond service to build collaborative and successful client relationships. Read More
Are You Still Not Focused on Your Most Important Audience?
Marketing to customers is key, but how are you marketing your brand to employees and talent? An employer branding strategy needs purpose, data, and buy-in – here's how to start. Read More
You’re Always On the Record (Unless You’re Not)
Building brand awareness, thought leadership, and credibility with media and your target audiences takes open and transparent communication. Here's when (and how) to go off the record. Read More
4 Analyst Relations Predictions for 2022
Learn about the analyst trends you can expect to see in 2022 – from expectations to preferences – and how to leverage them to maximize the impact of your analyst relations program. Read More
