PR Daily: How to Adapt Your SEO Strategy in the Age of AI
The rise of generative AI and machine learning has prompted major changes in SEO algorithms. Learn how to adjust your strategy to maximize authority. Read More
Want To Stand Out in the Energy Transition? Develop a Point of View.
Sharing your brand’s specific, unique point of view will help you stand out in the energy transition. Here’s how to find your POV and apply it through communications. Read More
2024 Comms Outlook: AI + Social Media’s Impact
AI and evolving social media are set to redefine B2B tech and energy communications in 2024. Dive into INK's latest insights for staying ahead in the evolving digital landscape. Read More
Top COP28 Media Themes + How to Use Them
Want to engage with media around COP28, but don’t know where to start? Learn what reporters are discussing and how to get included in the conversation. Read More
PR + Marketing KPI Cheat Sheet
Measuring comms effectiveness is key to showing your programs’ value. Use this cheat sheet to determine which KPIs to analyze throughout the funnel. Read More
