VP of Marketing Archives | INK Co.

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Improving Your Media Training with Empathy

Successful media interviews are all about understanding an audience that many spokespeople are unfamiliar with – journalists. Give your media training a rebrand by focusing on empathy. Read More

Marketing Measurement
Amid COVID-19: Lessons from Warren Buffet

Tempted to adjust your marketing metrics in light of COVID-19? Consider these words of wisdom from the Oracle of Omaha before making any sudden moves. Read More

How to Prepare Spokespeople for Video Conferencing

As companies shift to fully remote work, video conferencing platforms have proven to be essential. From interviews to events, use these tips to prep for on-screen meetings. Read More

What to Do Now: Leadership Through Communication

Communicating, internally and externally, is crucial to strong leadership in a crisis. We share what communications strategies you should prioritize today, and tomorrow. Read More

Communicators Pivot in Light of Coronavirus

Amid a global crisis, it’s critical to align plans and messages with the moment. Here’s how you can effectively shift your communications program during this uncertain time. Read More

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