What ChatGPT Means for the Future of Content Marketing
In the age of online chatbots, human-produced content is here to stay. Here, we explore how ChatGPT is a powerful tool in content marketing despite its limitations. Read More
PR’s Guide to Media 2022
In this interactive guide, 10 of INK's earned media experts weigh in on what's shaping their most effective reporter pitches for tech and energy companies. Inform your media outreach with the latest insight. Read More
PR’s Guide to Media in 2021
What did 2020 teach us about the media – and how does that impact 2021? In this e-book, we share what a changed media landscape means for your PR strategy. Read More
The State of Journalism
in 2020
News cycles, business models, and reporter preferences have shifted – particularly so, as we navigate COVID-19. Learn how these changes impact your PR program and media relations strategy. Read More
Data Storytelling: Turn Your Data Into Your Next Marketing Asset
You’re already using data to plan and measure your marketing campaigns, but have you considered data storytelling? Use the data powering your business as the cornerstone of your next content marketing initiative. Read More
