How PR Measurement Should Guide Your Annual Planning
Before you dive into planning the next 12 months, let’s talk about measurement and how it can help inform your business goals for the next year. Read More
Social Media Presence for B2B Tech Brands: 7 Tips for Success
As a social media manager for a B2B tech brand, you should be an expert in all things social. Here are seven tips to keep your social media presence in tip-top shape. Read More
The Secret to Asking Good Questions
Smart questions can be powerful in the workplace. From phrasing to follow up, here are five ways to go from question-asker to question master. Read More
An Introduction to Industry Analyst Relations
In the last few years, top firms and industry analysts have shifted their approach. Learn how to design and run an effective analyst relations program in today’s landscape. Read More
Three Myths of Earned Media
Without a clear definition of earned media, it’s hard to target and measure it strategically. We break down what earned media means today and the strategies to align it with business success. Read More
