Insights for Tech + Energy Marketers

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Agency Partnership

PR + Marketing Agency RFP Template

No one particularly enjoys putting together an RFP, but it’s a critical first step in ensuring a successful agency partnership. Use this template to make it easier.

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Article

AIAgency PartnershipContent Marketing

What ChatGPT Means for the Future of Content Marketing

In the age of online chatbots, human-produced content is here to stay. Here, we explore how ChatGPT is a powerful tool in content marketing despite its limitations.

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Brand StrategyAgency Partnership

Roundtable: What Does the IRA Mean for Energy Marketing Communications?

In the era of the Inflation Reduction Act, energy communicators have a lot to consider. Our roundtable of experts discuss how to make the most of the moment and the long-haul energy transition.

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Article

Brand StrategyContent Marketing

5 Tips for Building Brand Credibility with Strategic Content

Brands that build strong relationships with their customers are more likely to come out on top over their competitors. Use these five tips to create content that builds trust.

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Article

Brand StrategyContent Marketing

Words Matter: How to Adopt More Inclusive Language into Your Communications

As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications.

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