Your Agency Partner for B2B Tech Communications


In B2B tech, communications and marketing leaders are navigating all-time-high expectations of their brand: audience experiences that rival consumer brands, thought leadership that reads like a top-tier magazine, multichannel campaigns on a fixed budget, and meaningful action to reflect company values.

INK has two decades of experience in multiple B2B tech sectors, helping leaders like you. We'll lighten your load while keeping your brand ahead and differentiated in competitive markets.

20 Years of B2B
Tech Experience

We know your business and the nuance of your market. We’ve built B2B tech marketing and communications programs with companies across more than a dozen industries.

Ad tech
Cloud services
Cybersecurity
Ed tech
Fintech
Food tech
Health tech
Proptech
Insurtech
Retail tech
AI + ML
AR + VR
Logistics + supply chain
Semiconductor
Wireless + IoT
Let’s Work Together

Delivering B2B Tech
Marketing + PR Results

You’re looking for bold, fresh thinking. You need to drive and nurture more qualified leads. And you’re ultimately measured by the results your team delivers. At INK, we take your goals to heart as a trusted partner. Using data to guide and evaluate our strategies, we test, adapt, and scale demand across multiple marketing touch points — from awareness to conversion.

Our B2B Tech
Clients

We serve as a consistent, coordinated extension of our
clients' teams, helping to scale efforts and make data- and
audience-driven decisions. Together, we’ll drive brand
awareness, engage the right customers throughout
their journey, and ultimately generate revenue.

Meet Our B2B Tech
Communications Leads

Our technology expertise starts at the top with the experienced leadership you need in an agency partner. We keep you out in front with proactive direction and proven communications strategies.

Caitlin New VP, Comms
Caitlin New
Caitlin New VP, Comms

Caitlin New

Caitlin New

VP, Comms


With over 15 years of experience, Caitlin partners with clients to build bold marketing and communications strategies that move beyond the routine. She has deep experience in technology communications, particularly in the financial services, retail, cybersecurity, insurance, and real estate industries. Caitlin’s leadership earned her an Accreditation in Public Relations from PRSA and helped her team secure a PR Daily Digital PR and Social Media Award.
Helen Murphy VP, Comms
Helen Murphy
Helen Murphy VP, Comms

Helen Murphy

Helen Murphy

VP, Comms


Helen delights in crafting campaigns that influence the entire marketing funnel. Her experience includes the development and strategic leadership of communications programs for B2B companies in cybersecurity, cloud computing, fintech, IT service management and more. She also has a passion for product marketing and can help you connect the dots when it comes to turning leads into SQLs.
Alison Smith Director
Alison Smith
Alison Smith Director

Alison Smith

Alison Smith

Director


Alison has a knack for creative problem solving and storytelling. With over 10 years of experience in corporate communications, she thrives on using her tenacious investigative skills to drive successful media strategies and marketing campaigns. Her experience spans enterprise tech, retail tech and energy in both the public and private sector.