How to Earn Coverage with Data-Driven PR
Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling. Read More
Measure Better: Share of Voice’s Impact on Your Comms Strategy
At INK, we believe analyzing share of voice and running a successful communications program go hand in hand. You can’t create a strategic program if you haven’t first done the analysis. Read More
Next-Generation Sustainability:
Meet Project Boom
Every day should be Earth Day. Around the world, citizens and corporations alike are making commitments today of how they will carry the banner of climate action forward. Read More
Paid Analyst Relations: Optimizing Your ROI
If you're going to dedicate budget to a paid analyst program, you want to get the utmost value from it. Learn what type of paid engagements will move the needle for your brand. Read More
How to Get Your Contributed Articles Published
Getting a contributed article published in today’s environment has never been trickier. Consider these four tips to ensure your content receives the attention it deserves. Read More
