Welcome to the Energy BTB – your view into what’s driving the conversation in the energy industry. This proprietary look at traditional and social media landscapes comprises data from a treasure trove of tools and expert analysis from INK’s energy team. We pull from mainstream media, trade media, and social media from the previous month to determine who is talking, what they’re talking about, and why.
In our previous Energy BTB, we discussed how political news and the U.S. presidential election were dominating energy conversations, and we are seeing that trend continue. National energy reporters shared that they had narrow windows to push energy stories through the election noise. However, insights, education, and thought leadership around policies and policy impacts were still valuable ways to contribute to the discussion.
Download our new report for a deep dive into last month’s energy industry conversations.
Terms We’re Watching by Topic
Being There Before
In-depth monitoring, analysis, and going beneath the surface of what’s trending is critical to bringing value to our clients. The BTB is just one of the tools we use to Be There Before™ for our clients. Learn more about the INK difference in our client partnerships.
