Analyst Firms: Who You Need to Know
We guide you through the differences between analyst firms and the content they publish, so your analyst relations program achieves maximum impact.
Company Rebrand: Three Tips to Take Your Launch to the Next Level
A strategic media relations strategy is critical to any company rebrand. Here are three tips for crafting a stellar campaign that will get the media buzzing about your brand.
How 2020 Changed Media Relations
To mark the end of our 3-month pitching guide project, we reflected on the five most important media relations lessons to take away from 2020.
Improving Your Media Training with Empathy
Successful media interviews are all about understanding an audience that many spokespeople are unfamiliar with – journalists. Give your media training a rebrand by focusing on empathy.
Pitching Guide: AI Media
This biweekly guide shares how the media is covering AI in relation to COVID-19 and which reporters to consider pitching proactively.