Public Relations | Articles and Insights | Page 14 of 15

An Introduction to Industry Analyst Relations

In the last few years, top firms and industry analysts have shifted their approach. Learn how to design and run an effective analyst relations program in today’s landscape. Read More

Three Myths of Earned Media

Without a clear definition of earned media, it’s hard to target and measure it strategically. We break down what earned media means today and the strategies to align it with business success. Read More

Help Your Agency Help You: 6 Tips to Get More Out of Your Media Relations

A solid media relations program shouldn’t rely on press releases and media tours alone. Here are six strategies you and your agency can use to achieve better media results. Read More

5 Tips for Respectable Newsjacking

In marketing communications, two main factors can make or break your plans for media coverage and visibility: speed and the quality of the news story you bring to the table. Read More

The State of Journalism

As the media landscape rapidly evolves, how do we as communication professionals keep up? This is a question about the state of journalism comes to mind almost daily. Read More

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