How PR Measurement Should Guide Your Annual Planning
Before you dive into planning the next 12 months, let’s talk about measurement and how it can help inform your business goals for the next year. Read More
An Introduction to Industry Analyst Relations
In the last few years, top firms and industry analysts have shifted their approach. Learn how to design and run an effective analyst relations program in today’s landscape. Read More
Three Myths of Earned Media
Without a clear definition of earned media, it’s hard to target and measure it strategically. We break down what earned media means today and the strategies to align it with business success. Read More
Help Your Agency Help You: 6 Tips to Get More Out of Your Media Relations
A solid media relations program shouldn’t rely on press releases and media tours alone. Here are six strategies you and your agency can use to achieve better media results. Read More
5 Tips for Respectable Newsjacking
In marketing communications, two main factors can make or break your plans for media coverage and visibility: speed and the quality of the news story you bring to the table. Read More
