Welcome to the Insurtech BTB — your view into what’s driving the conversation in the insurtech industry. This proprietary look at traditional and social media landscapes comprises data from a treasure trove of tools and expert analysis from INK’s insurance team. We pull from mainstream media, trade media, and social media from the previous month to determine who is talking, what they’re talking about, and why.
Our last Insurtech BTB highlighted multiple natural disasters across the U.S. that drummed up conversations around property insurance affordability and transparency. The topic of cyber insurance was also buzzing, following the CDK Global ransomware attack and stabilizing rates. These discussions created opportunities for insurtechs to stand out by focusing on solutions and actionable insights, not just the problems at hand.
Download our new report for a deep dive into July’s insurtech industry conversations.
Social Mentions by Platform
Being There Before
In-depth monitoring, analysis, and going beneath the surface of what’s trending is critical to bringing value to our clients. The BTB is just one of the tools we use to Be There Before™ for our clients. Learn more about the INK difference in our client partnerships.
