Why Most B2B Customer Personas Fall Short

It's crucial to fully understand your audience when creating customer personas. Learn how to use qualitative research to uncover B2B buyer behavior. Read More

AI in Marketing: Three Ways AI Helps You Work Smarter, Not Harder

AI is changing the way we market in the B2B space. Here’s how you can make AI part of your marketing strategy and transform your brand for the better. Read More

How To Tame the Devil’s Advocate in Marketing Brainstorms

Every team member has a role in brainstorming, except the devil's advocate. Learn how to avoid this persona's disruption and channel their energy elsewhere. Read More

Are You Using Buzzwords in Your Marketing Communications?

With knowledge of your industry's buzzwords and tactics in place to avoid them, your marketing communications can convey the messages you're prioritizing. Read More

How Might We Rethink the Agency Model?

We hosted a two-day retreat in Austin for the whole staff as an opportunity to test out our Think Wrong chops and to see what we could dream up for the future of PR and INK. Read More