It’s Official: INK’s Be There Before® Methodology Gets Registered
INK’s signature Be There Before® methodology has received its registered trademark, acknowledging our formal approach to proactivity. Read More
2025 Communications Trends to Watch
Here’s what our leaders across planning, communications, digital, brand strategy and content, and creative services are watching— and how you should respond. Read More
How to Use Generative AI in Your Marketing Workflow
Think of AI as a teammate – available to discuss questions, brainstorm and build on ideas. In marketing communications, having this can be a game changer. Read More
The Power of a B2B Brand Personality
A brand personality can help to create differentiation from competitors and an emotional connection with your audience. Learn how you can create a memorable personality for your brand in our latest white paper. Read More
Data Storytelling: Turn Your Data Into Your Next Marketing Asset
You’re already using data to plan and measure your marketing campaigns, but have you considered data storytelling? Use the data powering your business as the cornerstone of your next content marketing initiative. Read More
