A brand personality can help to create differentiation from competitors and an emotional connection with your audience. Learn how you can create a memorable personality for your brand in our latest white paper. Read More
You’re already using data to plan and measure your marketing campaigns, but have you considered data storytelling? Use the data powering your business as the cornerstone of your next content marketing initiative. Read More
As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications. Read More
In honor of INK's 18th birthday, our female founders – Starr, Kari, and Blair – reflect on what they’re proudest of at INK, and where they see the company and industry headed next. Read More
Should you be concerned about including Facebook in your digital marketing strategy given the platform's mounting scandals? Find out how we're advising our clients. Read More
