Welcome to the Energy BTB – your view into what’s driving the conversation in the energy industry. This proprietary look at traditional and social media landscapes comprises data from a treasure trove of tools and expert analysis from INK’s energy team. We pull from mainstream media, trade media, and social media from the previous month to determine who is talking, what they’re talking about, and why.
In our previous Energy BTB, we discussed extreme weather taking center stage, with energy conversations focused on topics like grid infrastructure safety, keeping the power on, and affordability. We also noted increased scrutiny around certain energy darlings, as solar saw supply chain and sustainability challenges and nuclear faced viability and credibility skepticism.
Download our new report for a deep dive into July’s energy industry conversations.
Share of Voice (SOV) by Energy Type
Being There Before
In-depth monitoring, analysis, and going beneath the surface of what’s trending is critical to bringing value to our clients. The BTB is just one of the tools we use to Be There Before™ for our clients. Learn more about the INK difference in our client partnerships.
