What’s Next in Cybersecurity Communications
New technologies like 5G are increasing the size of attack surfaces and ushering in new data governance regulations. Here are four tips for communicating in a new era of cybersecurity.
Continue Reading
PR’s Guide to Media 2022
In this interactive guide, 10 of INK's earned media experts weigh in on what's shaping their most effective reporter pitches for tech and energy companies. Inform your media outreach with the latest insight.
Continue Reading
You’re Always On the Record (Unless You’re Not)
Building brand awareness, thought leadership, and credibility with media and your target audiences takes open and transparent communication. Here's when (and how) to go off the record.
Continue Reading
Editorial Calendar Template
Clearly map out your plan for upcoming owned content – including publishing schedule, author logistics, audience targeting, promotion strategy, and more – using this fillable spreadsheet.
Continue Reading
How to Use Data to Secure Coverage
Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling.
Continue Reading