Company Rebrand: Three Tips to Take Your Launch to the Next Level
A strategic media relations strategy is critical to any company rebrand. Here are three tips for crafting a stellar campaign that will get the media buzzing about your brand.
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How to Build an All-Star Thought Leadership Roster
The C-suite isn't the only place you'll find thought leaders in your company. Here's how to strengthen your thought leadership program by growing your lineup.
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Improving Your Media Training with Empathy
Successful media interviews are all about understanding an audience that many spokespeople are unfamiliar with – journalists. Give your media training a rebrand by focusing on empathy.
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The State of Journalism
in 2020
News cycles, business models, and reporter preferences have shifted – particularly so, as we navigate COVID-19. Learn how these changes impact your PR program and media relations strategy.
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What is Thought Leadership?
What's the strategy behind the buzzword? We define thought leadership, why it's important, and how to run a successful program.
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