PR’s Guide to Media in 2021
What did 2020 teach us about the media – and how does that impact 2021? In this e-book, we share what a changed media landscape means for your PR strategy.
What Marketers Need to Know About Independent Journalism
Pandemic layoffs forced many reporters to start their own ventures, giving rise to a new era of indie journalism. Here's what you should know about this growing trend.
It’s Prime Time to Embrace Sponsored Content
Sponsored content has undergone a complete makeover in recent years. Learn why pay-to-play is well worth your while, plus a few opportunities we recommend for tech companies.
Getting the Most Value Out of Virtual Events
Maximizing your communications impact with virtual events requires a shift in typical event strategy. Learn more about the changes you should make to your approach.
Company Rebrand: Three Tips to Take Your Launch to the Next Level
A strategic media relations strategy is critical to any company rebrand. Here are three tips for crafting a stellar campaign that will get the media buzzing about your brand.