E-book

PR’s Guide to Media in 2021

What did 2020 teach us about the media – and how does that impact 2021? In this e-book, we share what a changed media landscape means for your PR strategy.

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Article

What Marketers Need to Know About Independent Journalism

Pandemic layoffs forced many reporters to start their own ventures, giving rise to a new era of indie journalism. Here's what you should know about this growing trend.

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Article

It’s Prime Time to Embrace Sponsored Content

Sponsored content has undergone a complete makeover in recent years. Learn why pay-to-play is well worth your while, plus a few opportunities we recommend for tech companies.

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Article

Getting the Most Value Out of Virtual Events

Maximizing your communications impact with virtual events requires a shift in typical event strategy. Learn more about the changes you should make to your approach.

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Article

Company Rebrand: Three Tips to Take Your Launch to the Next Level

A strategic media relations strategy is critical to any company rebrand. Here are three tips for crafting a stellar campaign that will get the media buzzing about your brand.

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