B2B Persona Template & Question Guide
Run through these questions and fillable template to build your customer personas. Read More

Run through these questions and fillable template to build your customer personas. Read More
When it comes to vying for attention from CEOs, the competition is fierce. So, how can you get in front of this elusive audience? The secret lies within your content. Read More
Human-centered marketing updates your current tactics, enhances your customer connection, and spurs collaboration. Learn where to start (with empathy). Read More
Follow these six steps to develop a content marketing plan that reliably contributes to your sales funnel. Read More
Integrating original research into your B2B content marketing can support PR, thought leadership, SEO and demand generation. Learn how to create a successful research report. Read More