Video: Designing Owned Research for Content Marketing
INK’s creative and research teams break down how they designed original, owned research to help Canopy stand out in a competitive market. Read More
Designing Original Research in Content Marketing
Original research in content marketing is most effective when findings are paired with a creative presentation. Read More
How to Use Generative AI in Your Marketing Workflow
Think of AI as a teammate – available to discuss questions, brainstorm and build on ideas. In marketing communications, having this can be a game changer. Read More
B2B Persona Template & Question Guide
Run through these questions and fillable template to build your customer personas. Read More
What CEOs are Reading and How to Make Sure It’s Your Marketing Content
When it comes to vying for attention from CEOs, the competition is fierce. So, how can you get in front of this elusive audience? The secret lies within your content. Read More
