Words Matter: How to Adopt More Inclusive Language into Your Communications

As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications. Read More

Keeping Your Energy Brand Messaging Fresh Throughout the Transition

A flexible and resilient messaging platform is your ticket to standing out and communicating your energy brand’s unique place in the energy transition. Read More

Why Marketing Communications Matters in a Downturn

A downturn is not the time to go dark or cut back on communicating with your audiences. In fact, it could be when maintaining these connections matters most. Find out how to adjust your communications strategy to align with new priorities and the current business environment. Read More

4 Employer Branding Insights from HR, Marketing, and the C-Suite

Advice for marketers, HR professionals, and business leaders looking to lead their companies into a more formal approach to an employer branding program. Read More

Uncovering Your ESG Story

Marketing leaders, the internal experts on the company's brand and its position within the market, are being asked to help define and communicate ESG strategies. Here's what you need to succeed. Read More