A brand personality can help to create differentiation from competitors and an emotional connection with your audience. Learn how you can create a memorable personality for your brand in our latest white paper. Read More
As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications. Read More
A flexible and resilient messaging platform is your ticket to standing out and communicating your energy brand’s unique place in the energy transition. Read More
A downturn is not the time to go dark or cut back on communicating with your audiences. In fact, it could be when maintaining these connections matters most. Find out how to adjust your communications strategy to align with new priorities and the current business environment. Read More
Advice for marketers, HR professionals, and business leaders looking to lead their companies into a more formal approach to an employer branding program. Read More
