Brand Strategy | Articles and Insights | Page 2 of 5

Crisis Comms Plan Essentials

Use this checklist to build a crisis communications plan that will get your business through everything from crisis blips to catastrophes. Read More

B2B Persona Template & Question Guide

Run through these questions and fillable template to build your customer personas. Read More

The Power of a B2B Brand Personality

A brand personality can help to create differentiation from competitors and an emotional connection with your audience. Learn how you can create a memorable personality for your brand in our latest white paper. Read More

Words Matter: How to Adopt More Inclusive Language into Your Communications

As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications. Read More

Keeping Your Energy Brand Messaging Fresh Throughout the Transition

A flexible and resilient messaging platform is your ticket to standing out and communicating your energy brand’s unique place in the energy transition. Read More

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