All reporters acknowledged the effects of COVID-19 – whether tweeting about the challenges of working from home or switching their coverage focus entirely to the virus. And for many, the pandemic brought with it layoffs, furloughs, or salary cuts. It’s more important than ever to be in tune with journalists and take a targeted and thoughtful approach to your proactive media outreach.
Below, you’ll find a series of pitching guides that kept a biweekly pulse on key reporters and monitored shifts in news coverage across tech industries for the first three months of the COVID-19 pandemic.
Although we’re no longer updating these guides regularly, you can read more about the five biggest media relations lessons we took away from the project.
Ad Tech
Click here to access the Ad Tech Media Pitching Guide
Final edition published: 04/30/20
Artificial Intelligence
Click here to access the AI Media Pitching Guide
Final edition published: 06/11/20
Cloud
Click here to access the Cloud Media Pitching Guide
Final edition published: 06/03/20
E-Commerce
Click here to access the E-commerce Media Pitching Guide
Final edition published: 06/04/20
Fintech
Click here to access the Fintech Media Pitching Guide
Final edition published: 06/05/20
Health Tech
Click here to access the Health Tech Media Pitching Guide
Final edition published: 06/11/20
Internet of Things
Click here to access the IoT Media Pitching Guide
Final edition published: 04/23/20
Security
Click here to access the Security Media Pitching Guide
Final edition published: 06/10/20
