COVID-19 Materials Public Relations

Pitching Guide: Security Media

By Caroline Patterson

The COVID-19 news cycle is intense and ever-evolving. And on top of that, journalists have been hit hard with layoffs, furloughs, and salary cuts. In this landscape, building strong relationships with media and keeping a constant pulse on their circumstances and coverage is essential. This pitching guide is updated on a biweekly basis, so you can inform your ongoing media strategy and adjust your outreach accordingly.

The Security Pitching Guide includes:

  • Coverage Insights – How the media is covering security in relation to COVID-19
  • Media Target List – Insights on key security reporters, including how and if you should pitch them
  • COVID-19 Share of Coverage – The percentage of security coverage focused on COVID-19

Last updated: 05/27/20

For more, explore our full series of tech media pitching guides.