COVID-19 Materials Public Relations

Pitching Guide: Ad Tech Media

By Jacqueline Diede


The COVID-19 news cycle is intense and ever-evolving. It requires us to keep a constant pulse on what reporters are covering and how stories are shifting. This pitching guide monitored ad tech coverage related to the pandemic between 04/08/20 and 04/30/20.

For more recent insights, explore the latest in our series of tech media pitching guides.

The Ad Tech Pitching Guide includes:

  • Coverage Insights – How the media is covering ad tech and martech in relation to COVID-19
  • Media Target List – Insights on key ad tech reporters, including how and if you should pitch them
  • COVID-19 Share of Coverage – The percentage of ad tech and martech coverage focused on COVID-19

Final edition published: 04/30/20