Human-Centered Marketing: 4 Ways to Change your Approach (and Your Results)

By Rachel Murphy


What do the first Apple mouse, a Colgate toothbrush, and Uber have in common? Each was developed using human-centered design, the process that puts people at the center of problem-solving and figures out solutions to meet their needs. This offshoot of design thinking approaches problems with awareness and collaboration to come up with ideas that are truly desirable to the end audience.

Product development and marketing may be two very different beasts. But the fundamental philosophies of human-centered design – empathy, ideation, and collaboration – can still be applied to your communications program.

In this whitepaper, learn how to employ four simple human-centered marketing strategies to get to the root of your challenges, understand your customers and target audience, and evolve your marketing tactics.