As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications. Read More
In honor of INK's 18th birthday, our female founders – Starr, Kari, and Blair – reflect on what they’re proudest of at INK, and where they see the company and industry headed next. Read More
Should you be concerned about including Facebook in your digital marketing strategy given the platform's mounting scandals? Find out how we're advising our clients. Read More
Take a look at the four communications trends we think should be on every B2B marketer's radar. Read More
Taking a human-centered approach is critical for reaching your workforce. From personas to employee segmentation to channel diversification - we outline the critical steps for building an internal communications program. Read More
