Designing Original Research in Content Marketing
Original research in content marketing is most effective when findings are paired with a creative presentation. Read More
How B2B Companies Can Improve AI Search Visibility with GEO
With Generative Engine Optimization (GEO), companies can improve how they show up in generative AI tools like ChatGPT, Google’s AI Mode, and Perplexity. Read More
Regional Communications Are Now a Strategic Imperative
Regional communication strategies are essential because, while national narratives set the tone, regional strategies are what get things done. Read More
It’s Official: INK’s Be There Before® Methodology Gets Registered
INK’s signature Be There Before® methodology has received its registered trademark, acknowledging our formal approach to proactivity. Read More
The State of Social: Where Do We Go from Here?
Recent platform news threw a wrench into many a digital strategy, with B2B marketers across industries wondering where to go from here. We can help. Read More
