The Direct Path to Your Target Audiences.
Social media advertising is a cost-effective way to test brand messaging, get feedback on new products and services, and/or determine priority audiences for a specific initiative.
Effective social media advertising goes beyond tossing a few dollars into the digital coffers and hoping for the best. It requires diligent audience research, A/B testing messaging and visual assets, and knowing when worldwide trending conversations might hamper what you’re trying to share.
INK understands this landscape intimately — we can help with a one-off campaign for an event or an ongoing strategy to drive website traffic and generate new leads.
Our approach:
- Build a foundation of market, competitor, and audience research. Where are competitors falling short? What audience engagement opportunities are being overlooked? How can your company provide unique solutions to your audiences’ challenges?
- Develop an approach based on your business goals and communications objectives. Every platform has its own nuances and strategy; we ensure they’re united by brand voice, messaging, and visual identity.
- Don’t “set it and forget it.” We frequently analyze performance and optimize our approach for current and future campaigns, going beyond social media alone.