Digital advertising and social media marketing are the steady heartbeat of your company’s online presence.
Advertising is a necessary component of any brand strategy, but manually bidding for advertising space is far too time-consuming and cumbersome to do efficiently. Enter programmatic advertising, the best way to connect with your audience at scale through a combination of display, native, streaming audio, connected TV, and other platforms.
INK’s programmatic marketing approach differs for every client, but a few things remain consistent. We’ll always start by learning more about your prospects — who they are, what matters to them, and where they are in their buying journey. We’ll incorporate data-driven insights into your programmatic ad buying strategy to encourage the right people to visit your website, inquire about services, sign up for a demo, or convert to a sale. And we’ll always measure and analyze our work to continue iterating on programmatic marketing campaigns as new tools and algorithms evolve.
With real-time ad bidding, we’ll help you drive awareness and meet your business goals in a smart, cost-effective way.