Build Trust Through Expertise
Authentic thought leadership takes time, commitment, and a willingness to share thought-provoking ideas without expectation of immediate return. We view thought leadership through a few different lenses. The first is through executive thought leadership. Whether it’s C-suite executives or subject matter experts, we find the intersection between people’s unique expertise and passions, industry trends and interests, and your company’s focus and mission. Then, we put those ideas into articles, blogs, media commentary, speeches, op-eds, etc. And we share them through earned, owned, and shared marketing channels.
Another key aspect of our thought leadership strategy is proactivity. We position your thought leaders as go-to experts for industry news and trends. Our public relations professionals establish and maintain relationships with the media and analysts you need to know, enabling us to respond quickly with expert commentary on trending stories.
We also embrace data-driven thought leadership, allowing your company to tell a story no one else can. Combining unique data with your expert analysis, we help you produce the educational content your audience seeks. This content can be reports, infographics, or even webinars. We use these to feed speaking, media, and lead-generation opportunities that build further momentum.
At INK, we don’t just create thought leadership; we guide it. Our team will advise you on the best strategies, channels, and audiences for your thought leadership. We’ll ensure your talking points align with your business objectives and reach the right people, providing the support you need to succeed.