Driving the Conversation with Data
With original research and owned data, your business tells a story that no one else can. By combining unique data with your expert analysis, we help you produce the data-driven content your audiences need.
First, we use industry experience to generate ideas on relevant, impactful research topics. Once we’ve decided on a topic that will resonate with your targeted audience, we develop and launch a survey to discover buzz-worthy insights. Based on the data and our analysis, we create a compelling narrative and engaging content to drive industry conversations and support sales outreach.
INK’s Content and Design teams work together throughout the report development to ensure we’re telling a vibrant, dynamic story that’s brought to life through written and visual elements. Compelling data visualization and engaging design help your readers articulate the findings and key messages, making the experience more memorable. Once the report is complete, we rely on media-savvy promotional strategies to amplify it and drive share of voice.