Your Brand’s Engagement Roadmap
Understanding your audience is paramount to an effective content strategy. At INK, we dive deeper into your customers to better understand what motivates and challenges them so that your messages resonate more meaningfully. Once we’ve established a thorough understanding of your audiences and how existing content is performing, we create an SEO plan that acts as a roadmap for future owned content.
Another critical component of our content strategy process is formalizing what you need to say, when, and how. We develop key messages and guidelines that detail everything from word choice to formatting preferences to ensure every message sounds like it’s coming from the same voice.
And no content strategy is complete without a comprehensive editorial calendar, which we consider a living document at INK. For it to be valuable, it should be fluid, aligned with the rest of your marketing program, and reviewed often to account for shifting priorities.