Craft Your Story Around the Audiences Who Matter Most
A well-defined brand is central to growing brand awareness and strengthening brand equity. It also enables us to build more impactful PR and marketing programs that track toward long-term goals. At INK, our process aims to help you establish a robust, differentiated brand that will resonate with your priority audiences.
We assess your existing brand position through stakeholder interviews and plenty of research, including research on the industry, your competitors, and your business. These insights inform our positioning workshop with your team. During this half-day blitz, we’ll align on your brand’s vision and its challenges and opportunities. We use this session to dig into your audience – their goals, needs, and personalities to understand how your brand will resonate with customers.
We use the data from our research and takeaways from our workshop to create persona-driven brand positioning. We then develop a flexible messaging framework, which can include brand vision, impact statements, value propositions, voice + tone, elevator statements and key messages. We’ll cut out the jargon and product-centric messaging so your business is positioned to solve customer challenges.