The insurtech media relations landscape has evolved significantly over the past few years. The rise of digital-first insurance solutions, the impact of regulatory changes, and the need for increased customer-centricity have brought insurtech innovations into the spotlight. This shift presents a unique media relations challenge — while insurance and fintech coverage is expanding, newsrooms are consolidating, and the number of competitors vying for reporters’ attention continues to grow.

To improve your chances of securing briefings and coverage, aligning your outreach strategy around topics driving industry conversations and building relationships with the reporters leading them is crucial.