Why Marketing Communications Matters in a Downturn
A downturn is not the time to go dark or cut back on communicating with your audiences. In fact, it could be when maintaining these connections matters most. Find out how to adjust your communications strategy to align with new priorities and the current business environment.
Presenting to Executives: Tips to Get Your C-Suite Listening
Pitching a new idea? Presenting a recommendation? Reporting on a project? Here are four ways to make sure your senior executives listen and respond.
Gen Z: From Social Media App to Job App
Gen Z is a growing labor force and social media is one of the first touchpoints the talent audience has with your brand. Learn to convert clicks from a “like” to an “apply now.”
4 Employer Branding Insights from HR, Marketing, and the C-Suite
Advice for marketers, HR professionals, and business leaders looking to lead their companies into a more formal approach to an employer branding program.
Are You Still Not Focused on Your Most Important Audience?
Marketing to customers is key, but how are you marketing your brand to employees and talent? An employer branding strategy needs purpose, data, and buy-in – here's how to start.