Designing Original Research in Content Marketing
Original research in content marketing is most effective when findings are paired with a creative presentation. Read More
How to Use Generative AI in Your Marketing Workflow
Think of AI as a teammate – available to discuss questions, brainstorm and build on ideas. In marketing communications, having this can be a game changer. Read More
B2B Persona Template & Question Guide
Run through these questions and fillable template to build your customer personas. Read More
What CEOs are Reading and How to Make Sure It’s Your Marketing Content
When it comes to vying for attention from CEOs, the competition is fierce. So, how can you get in front of this elusive audience? The secret lies within your content. Read More
Human-Centered Marketing: 4 Ways to Change your Approach (and Your Results)
Human-centered marketing updates your current tactics, enhances your customer connection, and spurs collaboration. Learn where to start (with empathy). Read More
