Behind INK’s New Look: Lessons from Our Own Brand and Website Refresh

INK launched its first major brand refresh in a decade, allowing us to reflect on the process and how to get it right for the long run. Hear from our designers and developer behind the update. Read More

Video: Designing Owned Research for Content Marketing

INK’s creative and research teams break down how they designed original, owned research to help Canopy stand out in a competitive market. Read More

Designing Original Research in Content Marketing

Original research in content marketing is most effective when findings are paired with a creative presentation. Read More

4 Essential Ingredients for Website Development Success

Website projects are all about collaboration. From color selection to copy to code. Check out a few of our best practices help us bring web pages to life. Read More

Data Storytelling: Turn Your Data Into Your Next Marketing Asset

You’re already using data to plan and measure your marketing campaigns, but have you considered data storytelling? Use the data powering your business as the cornerstone of your next content marketing initiative. Read More