Words Matter: How to Adopt More Inclusive Language into Your Communications

As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications. Read More

Why Your Brand Needs a Content Style Guide – And How to Get Started

Consistency is the linchpin of brand trust and loyalty–and content is its vehicle. Bring your brand personality and voice to life with your own unique content style guide. Read More

Form vs. Function: Choosing the Right Content Format

The format of your brand materials may hold more power than you think. With a wealth of options at your disposal, here's how to identify the right format for every piece of content. Read More

Data Storytelling: Turn Your Data Into Your Next Marketing Asset

You’re already using data to plan and measure your marketing campaigns, but have you considered data storytelling? Use the data powering your business as the cornerstone of your next content marketing initiative. Read More

What CEOs are Reading and How to Make Sure It’s Your Marketing Content

When it comes to vying for attention from CEOs, the competition is fierce. So, how can you get in front of this elusive audience? The secret lies within your content. Read More